White-Labeling of binary options products and why network based companies such as Tradesmarter, St Minver and Ning are ideal fit for online brands nowadays

Posted by Shawn on March 4, 2009 · Leave a Comment 

The recession is here and online brands are engaged in a race to generate more products but with limited funds.  Here I want to explain how white-labeling ( can be viewed also as super affiliates) can pump revenues of existing online brands and provide a light at the end of today’s economically-recessed tunnel.

What is the White-Label approach?

The term ‘White-Label’ was formed decades ago to describe a product or service that was produced by one company but then re-branded by other companies to make it appear as if they had produced it.  Supermarket ‘own’ products for example are supplied by manufacturers that supply the same products to multiple supermarkets, changing only the labels.  Websites use white labels to allow a successful brand to offer a service without having to invest in creating the technology and infrastructure itself.
From advertising to HR, the Internet is shifting towards this performance-based model. Why spend valuable resources when you can cut time and costs and create a win-win situation with exciting solution providers?

The benefits of using White-Label solutions are:
•    A wider client base via engagement of the partners clients
•    A better service to your client base
•    Avoids investment in new infrastructure

Success Stories:
There are many success stories of leading media brands who entered new arenas by using existing network operators to host their sites.

A great example of white labeling is the St.Minver – Yahoo! partnership, which gave way to one of the biggest gaming sites in Europe.  In 2007 Yahoo! UK decided to enter the growing poker segment and made a white-label partnership with St.Minver.  Each side brought to the table what they did best; St.Minver managed the operations and infrastructure of the site while Yahoo! brought its large client base.  Many online brands have done the same and integrated existing gaming network products into their online offering.
Ning.com is another great example. The Ning platform allows companies to open their own social networks for employees.  Advertising is implanted into their users social networks and funds Ning revenue, while users and customers are getting a great social product free of charge.  Ning has become a tremendous success and predicts that by 2010 it will host some 4 million social networks, with tens of millions of members, serving up billions of page views daily.

Affiliates  & White-label Binary options Opportunity

Opportunities lay in new markets – Binary Options are latest craze in financial, as the most simplified and fun trading product out there. Binary trading offering is extremely appealing to both traders and newcomers.

* New Vertical - Window of opportunity to tap into this attractive segment.
* Simple Product – Easy to explain product with high conversion rates.
* Creative Art – We provide you with exciting marketing campaign.

TradeSmarter’s White-Label Solution
TradeSmarters vision can therefore be seen in a similar light to that of St.Minver. While we will offer out our trading platform and manage all the complex end-to-end services and operational aspects, our partners will bring their client base and marketing expertise. Think of the ultimate affiliate program for Binary Options affiliates offered right now, Not only we welcome you to tap into this attractive segment but also let you have a customizes site with your own look and feel. See one of our clients StartOptions.com

What we are bringing to the table:
•    All Infrastructure including multilingual Binary Options Platform
•    Risk Management
•    Billing, Fraud detection and Multi-Currency payments
•    Feeds/Charts
•    Technical Support
This win-win formula will establish long-term, meaningful and profitable partnerships.

Tradesmarter White-Label Solution
http://tradesmarter.com/solutions/white-label

Binary Options Affiliates Program

Resources

St. Minver:
http://www.stminverltd.com

Yahoo! UKPoker:
http://uk.poker.games.yahoo.net/yahoopoker/poker/home/index.html

Ning
http://www.ning.com

Filed under Binary Options · Tagged with , , , , , ,

Binary options – also known as digital options or fixed return options are sort of a hybrid between traditional options and fixed-return financial instruments. Digital options are simple, and they are ideal for the trader who wants the potential for significant, short-term gains with a strictly limited risk. This means the investor who trade binary options can know immediately and exactly how much a trade will yield or lose. A binary option allows you to form an opinion on whether a specific outcome will or will not occur. They can only have one of two possible outcomes. Unlike a spread bet a digital option does not require margin, no stops and you know the exact maximum risk and maximum profit. Binary Options trading allow you to take a simple “Yes or No” approach ( or Above/Below) on whether an outcome will occur. For example, will the GOOGLE close up on the day at the expiry time? If “Yes,” the Binary option settles "in the money" If “No,” the Binary option settles "out of the money".

Disclaimer
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