What is a white label prediction market platform?
A white label prediction market platform is a turnkey software solution that allows operators to launch their own branded prediction markets without building the technology from scratch. The platform handles pricing, settlement, risk management, and user interfaces while the operator controls branding, marketing, and customer relationships. Tradesmarter's prediction market white label solution is built on the same battle-tested infrastructure that powers our CFD, Options, and 1000x leverage products.
How do binary contracts work in prediction markets?
Binary contracts are simplified prediction instruments with exactly two outcomes. Users purchase "Yes" or "No" (or "Up" / "Down") contracts priced between 1¢ and 99¢, reflecting the market's estimated probability of the outcome occurring. If the outcome is correct, the contract pays $1.00. If incorrect, the contract expires worthless. For example, buying an "Up" contract at 54¢ yields a 46¢ profit if the price is above the target at expiry.
How is prediction market pricing calculated?
Tradesmarter's prediction market pricing engine uses probability-based models derived from quantitative finance. For price-based contracts, the platform calculates the probability that the underlying instrument will be above or below the target at expiry using the barrier option pricing framework. This probability becomes the contract price, with a configurable spread added as the operator's margin. Prices update every second.
What instruments can be traded on a prediction market?
Tradesmarter's white label prediction market supports over 200 instruments across multiple asset classes including cryptocurrencies (Bitcoin, Ethereum, Solana, and 80+ altcoins), forex pairs (EUR/USD, GBP/USD, USD/JPY), commodities (gold, silver, oil, platinum), stock indices (S&P 500, NASDAQ, DAX), and individual stocks. Custom instruments and event-based contracts can also be configured through the operator dashboard.
What is the difference between prediction markets and binary options?
While structurally similar, prediction markets and binary options differ in positioning and regulation. Binary options are classified as financial instruments and subject to strict regulation in most jurisdictions. Prediction markets are positioned as event contracts or information markets. Tradesmarter's platform can be configured for either positioning depending on the operator's regulatory environment and licensing.
How do operators make money with prediction markets?
Operators generate revenue through the spread — the difference between the sum of Up and Down contract prices and $1.00. For example, if Up costs 54¢ and Down costs 48¢, the total is $1.02, giving the operator a 2¢ spread per contract pair. On high-volume instruments with thousands of contracts per window, this generates substantial recurring revenue. Operators can configure spread per instrument, with typical margins ranging from 2% to 5%.
How quickly can I launch a prediction market platform?
With Tradesmarter's white label solution, operators can launch a fully functional prediction market platform in 2-4 weeks. This includes branded UI deployment, instrument configuration, wallet integration, and operator dashboard setup. Existing Tradesmarter operators can add prediction markets as a new game type to their existing platform in as little as one week.
Is this the same as Polymarket?
Tradesmarter offers a Polymarket alternative for B2B operators. While Polymarket is a consumer-facing platform, Tradesmarter provides white label prediction market software for brokers and financial institutions to launch their own branded platforms. The core mechanics are similar (binary contracts, dynamic pricing), but you get full control, customization, and revenue.
What support and training do you provide?
We provide comprehensive onboarding including technical setup, operator training, marketing materials, and ongoing support. Our team helps configure your platform, integrate payment providers, set up risk parameters, and optimize spreads. You get access to our operator dashboard with real-time analytics, P&L tracking, and full control over your prediction market.
